What does Social Media Management produce each month?

Four deliverables, each tied to the entity the website defines.

Account management

What it contains
Profile bios aligned to the entity sentence, contact set, posting schedule, comment and message replies within one working day
Format
Live profiles, monthly report
Platforms
LinkedIn, Instagram, Facebook, TikTok, YouTube

Post copy

What it contains
Captions that open with the entity and state one attribute per post, with platform-specific hashtags and spelling for the target market
Format
Text, scheduled
Platforms
All five

Reels and short video

What it contains
Scripts built for retention, recorded with the client's team or the agency's videographer, edited with captions and brand lower-thirds
Format
15 to 60 second video
Platforms
Instagram, TikTok, YouTube Shorts, Facebook

Carousels and static graphics

What it contains
Multi-slide explainers where every slide adds one fact, built in the brand's colours and typeface
Format
Image sets
Platforms
LinkedIn, Instagram, Facebook

How does Social Media Management work?

Social media is distribution for an entity the website has already defined, so the vocabulary comes first and the content calendar comes second.

A post that names the business one way while the website names it another splits the entity across surfaces. The service starts from the site's central entity sentence and source term vector. Each platform's bio carries the same sentence. Each post states one attribute of the entity in the words the site uses. Google and generative engines read the profiles and the posts as part of the same source as the website.

What rules does every post follow?

  1. Entity firstThe business, the service or the product is the subject of the opening line. Pronouns and slogans do not open a post.
  2. One attribute per postA post about pricing is about pricing. A post about a method is about the method. Two attributes make two posts.
  3. Same vocabulary as the siteService names, product names and the definition sentence match the website word for word. Aliases appear once per post at most.
  4. Real material onlyReal photographs, real screenshots with client detail blurred, real team moments. No stock people, no generated people, no invented numbers.
  5. Claims are verified or absentResults come from Search Console or the client's own records, with the window named. Testimonials are quoted as the client wrote them.
  6. Platform spelling and audienceAustralian spelling for Australian accounts, US spelling for US audiences, with hashtags set per platform and market.
  7. No forced closeA post ends when the point is complete. A call to action appears only when the post leads somewhere.

Who is Social Media Management for?

Clients whose entity needs distribution beyond search

The website is built, the topical map is live, and the business wants the same definition seen on the platforms buyers check before a call.

Service businesses with team and work to show

Behind-the-work posts, team moments and client lessons are the material. The agency's videographer and editor produce the reels when the client has no production capacity.

Founder-led brands building a named presence

The founder's LinkedIn carries the method; the company page carries the proof; the short-form accounts carry the moments.

Not the right fit

A business with no website entity to distribute. A profile without a defined central entity publishes noise. Start with the Semantic Content Audit or the Semantic SEO Architecture, then add distribution.

How is Social Media Management priced and delivered?

Shape
Monthly
Pricing basis
Sized by platform count and post volume, scoped separately from the search services
What you receive
Live profiles, the month's posts and videos, a monthly report on reach, profile visits, follows and inquiries by platform

Exact scope is quoted in writing after the strategy call. How semantic SEO is priced.

Questions about Social Media Management

Does social media management build topical authority?Social media distributes the entity the website defines and reinforces it on surfaces Google and generative engines read as part of the same source. Topical authority is built on the website through the topical map. Social media makes the entity consistent everywhere a buyer checks it.
Can we buy social media management without an SEO engagement?Yes, when the website already defines a clear central entity. Without one, the first month produces the entity sentence and the vocabulary before any post is scheduled.
Who writes the posts?The in-house editorial team, from the same vocabulary document the website uses. The client's subject-matter contact supplies the facts, and every post passes the same vocabulary check as a page.
Who appears on camera?The client's team, when they are willing. When they are not, reels are topic-led with on-screen text, captions and voice-over, so nobody needs to appear.
Which platforms are included?LinkedIn, Instagram, Facebook, TikTok and YouTube. The platform set is chosen on the call from where the client's buyers research, and a platform with no buyers on it is left out.
How many posts per month?The scope sets the count per platform. The count follows what the business has to say, not a volume target, because a post with nothing to state dilutes the entity.
Do you reply to comments and messages?Yes, within one working day, in the business's voice, and anything that reads as a lead is passed to the client the same day.
Do you run paid ads?No. Paid social is a separate discipline and is not part of this service.
Can posts be written in German or Spanish?Yes, by native-language editors, with the entity sentence and service names translated once and then fixed.
What does the monthly report contain?Reach, profile visits, follows and inquiries by platform, with the posts that produced them. Likes alone are not reported as a result.
Can this be delivered under our agency's brand?Yes. White-Label for Agencies covers social media management under the agency's name, with the same vocabulary rules applied to the end client.
Who approves a post before it goes live?The client approves the monthly calendar once. Individual posts go live on schedule unless the client flags one within the review window set on the call.