What does Semantic SEO Architecture deliver?
Seven documents with a fixed structure. Every engagement produces all seven.
Central entity definition
- What it contains
- One paragraph that states what the business is, for whom, and where. The alias list. The predicate set every page reuses.
- Format
- Document
- Who uses it
- Everyone who writes or builds
Source term vector
- What it contains
- The canonical vocabulary: one name per thing, the head terms, and the synonyms the site does not use.
- Format
- Spreadsheet
- Who uses it
- Writers and editors
Topical map
- What it contains
- Core and outer sections. Every node with its entity, attributes, predicate, and the page, section, or sentence decision.
- Format
- Spreadsheet and diagram
- Who uses it
- Strategy, writers, developers
Entity-attribute matrix
- What it contains
- The attributes each entity class carries and the values to collect for each one before writing.
- Format
- Spreadsheet
- Who uses it
- Writers and subject-matter contacts
Internal linking architecture
- What it contains
- One canonical anchor per URL, the link direction from outer to core, and the hub pages.
- Format
- Spreadsheet
- Who uses it
- Developers and editors
Publishing roadmap
- What it contains
- Twelve months of pages in dependency order, with milestones and the measurement checkpoint for each.
- Format
- Sheet
- Who uses it
- Project owner
Technical entity specification
- What it contains
- Schema per page type, the identity block, author entities, rendering rules, and the URL scheme.
- Format
- Document
- Who uses it
- Developers
How does Semantic SEO Architecture work?
The architecture is the plan, not the pages.
The architecture answers four questions before any content is written. What is this site about, in one sentence? Which attributes and queries belong to that entity? Which of those queries deserve a page, a section, or a sentence? What order do the pages go live in? Every later service reads from this document set.
How is the topical map built in Semantic SEO Architecture?
- Entity and vocabulary sessionsTwo working sessions with the founder or product owner. Output: the entity definition and the first vocabulary list.
- Query network collectionSearch Console, site search logs, live results for each candidate query, and the rewrites a generative system produces for it. Output: the full query set with demand.
- Page decisionsEvery query variation passes the page test. Output: page, section, or sentence for each node, with the reason recorded.
- Layout per nodeEach page node gets its page type and its main component. Output: the template list.
- SequencingPages are ordered by dependency and by which ones earn the first clicks. Output: the roadmap.
- Handoff workshopA recorded session walks your team through every document. Output: your team executes, or Content Production picks it up.
Which Google documents does Semantic SEO Architecture build on?
Patents describe systems Google has invented. They are not confirmed ranking factors. The work is built so a page passes the check each document describes.
- US 10,235,423 B2: Ranking search results based on entity metrics (Google)A Google patent describes ranking results with entity metrics from a knowledge graph; the central entity definition makes those relationships explicit.
- US 9,959,315 B1: Context scoring adjustments for answer passages (Google)A Google patent describes adjusting passage scores by how well the heading path matches the question; the map sets each heading path.
Who is Semantic SEO Architecture for?
Founder-led SaaS and B2B with an in-house writerYou have a writer. You do not have the plan that tells them which page comes next and why.
Ecommerce brands with a development teamCategory and collection pages exist. The map decides which ones stay, which merge, and what each one's main component is.
Sites rebuilding after a core updateTraffic fell because pages competed with each other. The map is the merge and prune plan.
Not the right fitA site that has not had the audit. The audit decides if the architecture is the right next step. The issue map then becomes phase one of the architecture.
How is Semantic SEO Architecture priced and delivered?
- Shape
- Fixed-scope project
- Pricing basis
- Priced by site size, query network size, and language count
- What you receive
- All seven deliverables plus the handoff workshop
Exact scope is quoted in writing after the strategy call. How semantic SEO is priced.
