Which platforms does Website Development build on?
Five platforms, chosen by what the architecture needs, not by preference.
WordPress
- Best fit
- Service businesses, content networks, local sites
- Rendering and control
- Server-rendered. Full template control.
- What to know
- Plugin bloat raises DOM size. Themes are replaced, not patched.
Shopify
- Best fit
- Ecommerce with a product catalog
- Rendering and control
- Server-rendered Liquid. Theme-limited.
- What to know
- Product and collection paths are fixed. Filters need theme work.
Wix
- Best fit
- Small local businesses, single-location services
- Rendering and control
- Server-rendered. Editor-limited.
- What to know
- Custom code elements for calculators and estimators.
Squarespace
- Best fit
- Portfolios, small practices
- Rendering and control
- Server-rendered. Limited block control.
- What to know
- Fewer page types. Fine when the map is small.
Next.js
- Best fit
- SaaS, programmatic pages, headless builds
- Rendering and control
- Static or server-rendered. Full control.
- What to know
- Needs a developer on your side or ours for changes.
How does Website Development work?
A site is letters, pixels, and bytes, and a search engine reads all three.
The architecture decides what each page is and what its main component does. Development is where that decision either survives or dies. A calculator injected by script after load, a share bar under the H1, a category page with no filter: each one undoes the plan. The build rules below are the plan, enforced in code.
Which build rules does Website Development enforce?
- Main component without JavaScriptThe centerpiece is in the HTML. Scripts enhance it. They do not create it.
- DOM order equals rendered orderNo CSS reordering of content blocks. One sequence for every system that reads the page.
- Typed values as textPrices, dates, addresses, and counts are text on the page, with units. Never icons alone.
- Caption block under every imageImage and caption are two adjacent blocks. The caption is a sentence.
- Stable id on every headingEvery H2 and H3 carries an id that does not change on republish.
- Filter on every listing pageAny page with more than one product or provider carries a working filter on at least two attributes.
- No empty containersSpacer divs and empty grid cells are removed. Each one renders as a block with nothing in it.
- Identity block one click from every pageOrganization name, address, contact, and author profiles reachable from the footer.
Which Google documents does Website Development build on?
Patents describe systems Google has invented. They are not confirmed ranking factors. The work is built so a page passes the check each document describes.
- US 12,393,768: Layout-aware multimodal pretraining for multimodal document understanding (Google)A Google patent describes a layout encoder trained to detect swapped blocks and mismatched images; the build keeps DOM order and captions aligned.
- US 7,676,745 B2: Document segmentation based on visual gaps (Google)A Google patent describes segmenting a page into blocks by its white space; the build removes empty containers that read as blocks.
Who is Website Development for?
Clients whose current site fails to carry the architectureThe theme blocks the calculator from going first, or has no room for a filter. The site is rebuilt to the templates.
Migrations between platformsWordPress to Next.js, Wix to WordPress, Shopify theme changes. One-to-one URL and asset mapping.
New sites launching on the architecture from day oneNo legacy to fix. Every template built to the map before the first page is written.
Not the right fitA redesign for its own sake. The build follows the architecture. Without page decisions and a template list, the build has no target.
How is Website Development priced and delivered?
- Shape
- Fixed-scope project
- Pricing basis
- Priced by template count and migration size
- What you receive
- The site, the template list, and the migration log
Exact scope is quoted in writing after the strategy call. How semantic SEO is priced.
